The Post Buy tab in eTAM allows users to access advertising information which has gone to air for ratings analysis.  Users can analyse product types such as Fast Food or Channel promotions which have gone to air in specific channels or programs.

 

Post Buy information has been categorised in to the following levels:

• Product Type - Broad group of categories such as Trailers, Fast food and Movies etc.
• Advertiser - Advertiser or Channels in which the post buy activity was for for example a campaingn or a channel promo.
• Product - An advertiser's product that the spot information relates to
• Description - Description of the post buy data as provided by the data supplier.  Description can include
• Duration - Lentgh of post buy informations
• Spot Type - Regular Spot or a Sponosorship spot
• Spot detail - granular detail regarding the post buy data such as date, station and product type.